This is a job description for a Senior In-house SEO Specialist at Buy Rent Kenya, the leading real estate portal in Kenya. The company's vision is to be the go-to platform for all things real estate and to provide the safest selling and buying experience for its classifieds. The mission is to create value and convenience by transforming the Kenyan real estate ecosystem through an all-inclusive and transparent marketplace.
The Senior In-house SEO Specialist will be responsible for leading the technical aspects of the website's SEO performance, including site architecture, page speed, crawlability, indexability, and mobile responsiveness. They will collaborate closely with the content and marketing teams to optimize the website's technical aspects and ensure that the website is performing at its best.
The Senior In-house SEO Specialist will be expected to conduct advanced keyword research and analysis to inform content development and optimization strategies, monitor website traffic and search engine rankings to identify areas for improvement, identify and fix technical SEO issues such as broken links, duplicate content, and 404 errors, and stay up-to-date with the latest trends and best practices in SEO, particularly in the technical aspects of SEO.
This is a senior-level position that offers the opportunity to work with a team of talented and passionate professionals who are dedicated to driving the success of the company. The successful candidate will also have the opportunity to collaborate closely with other Ringier companies worldwide and receive technical support from Ringier development teams and the global marketing team.
The key actions for the Senior In-house SEO Specialist will be SEO content strategy, technical SEO support and upkeep, and SEO analysis and reporting. The key outcomes will be best-in-class SEO performance metrics and best-in-class SEO content and technical frameworks.
The Senior In-house SEO Specialist will report to the Head of Marketing and the CEO, and will not have any direct reports. The candidate should possess a Bachelor's degree in marketing, communications, computer science, or a related field.